Friday, June 02, 2006

Yep, Katie Couric is going to be a peach on CBS.

Media: You can't stop Katie's ego, you can only hope to contain it.

"...Couric made it clear that she has no desire to be an imperial anchor, saying she doesn't plan to follow what new boss Leslie Moonves once famously decried as the "voice of God" model for anchoring the news. "The era of pretentious anchoring is over," she said. "People want someone more humanistic, more direct rather than someone pompous ... giving them the news," Couric added. "People want a more multidimensional (anchor), not someone they can fit into a box," she said. Couric also said TV journalists need to keep in mind that their audience extends beyond the coasts and the Beltway and not be afraid of asking seemingly simplistic questions, such as why Iran's quest for nuclear weapons is so dangerous. And when Stahl asked about polls showing Americans have less trust in journalists, Couric suggested that's because reporters have "been held captive to spin. We say, 'So and so says this' and 'So and so says that.' But where is the truth?" she said. Anchor said it was a mixture of "laziness" and "cowardice" on the part of journalists that had led to less difficult questions being asked of public officials, particularly post-9/11. "To challenge authority was seen as unpatriotic," Couric said. "I think the journalistic community was being pressured to hold their fire."
Katie seems to be living in her own little world to say that. The latest poll by the Reuters/BBC/Media Center has this to say about the overall view of the media by Americans.
Analysis of the survey findings reveals that the perceptions that most drive people’s overall trust in the media relate to basic journalistic standards such as accurate reporting and reporting all sides of stories. While the media’s performance in accurately reporting the news is widely acknowledged by an average of 65 percent of people across the 10 countries, only half the people in the US (46%), Brazil (45%), and the UK (43%) agree that this basic underpinning of journalism is delivered by the news media. A slim majority (54%) across the 10 countries agrees that the media reports all sides of a story. Importantly, however, less than one in three American (29%) and UK citizens (32%) agree with this.
Its not the spin but the perceptionthat the media doesn't do the job it says it was made to do. Add reports of journalists who fakes quotes it seems every other week or Brian Ross "in the mix" nonsense about Hastert report, the wolf pack mentality of sensationalism to every story these days, the new female nuance storytelling to get ratings which is another way of slanting the news and the trust will go down. Dan Rather is the prime example of why people don't trust the media. Its not about spin and the media being cowards. They are not doing their jobs people expect them to do. The media has elevated itself above the public and instead of being recorders/tellers of events, they have become advocates and activists of issues for example, Arthur Sulzberger Jr. of the NYTIMES who proves to the public his news can't be trusted to be up to snuff. The rest of the article doesn't put to rest that Katie will reign in her liberal ways on the newscast and instead make it her own personal playtoy.
Couric said there are no plans to introduce a revolutionarily different "Evening News" come September, when Couric takes over as anchor and managing editor of the broadcast. A new set, as well as different music and graphics, are in the works, however. Couric said she thinks she'll do away with one hallmark of network newscasts, however: the traditional "Good evening" greeting. "I might not say that. Who says 'Good evening' (besides) waiters?" Couric said. And what about a signature closure for the broadcast, a la 'Good night, and good luck' or 'That's the way it is'? "I thought maybe 'Peace out, homies' might work," she quipped, adding that "a simple 'good night' might suffice." Couric also said the "Evening News" needs to reflect the fact that most viewers have already heard the day's main headlines by the time they watch the network news. "We have to accommodate these changes, because the changes are not going to accommodate the evening news," she said. She said she'd like to incorporate more news about health and the medical system into the broadcast, reflecting her personal interest in the areas. Couric praised outgoing anchor Bob Schieffer, saying he would continue to play "a critically important role" in the broadcast. She also revealed that she recently had dinner with longtime "CBS Evening News" anchor Walter Cronkite, who didn't offer her any concrete advice but did express his fear that the nightly newscasts on the nets may be headed toward a greater focus on feature stories. "I assured him we'd be doing the news of the day, but maybe a little bit differently," she said.

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