Sunday, September 17, 2006

Mancations...I liked it better when we called it

Culture: In college a road trip. After college with a good paying job its called Vegas.

"....The Regent South Beach, the hotel Grabarnick developed here and plans to open in October, is among businesses nationwide targeting guys vacationing — or as they like to say, "mancationing" — with their friends. They are offering everything from poker parties to hand-rolled cigars, buckets of beer to sports tickets, all in hopes of tapping a growing market. "These trips are about a group of people that most likely met in college and are sort of just extending their yesterdays," said Josh Lesnick, president of I'm in!, a Waltham, Mass.-based business founded last year that helps organize trips for groups of men. "It's once a year or twice a year. It's sort of a rite of passage. It's sacred territory." It's also potentially big business. Research commissioned by I'm in! found trips taken by friends — male and female alike — could annually generate $11 billion in online sales and reservations alone. Grabarnick said his concept for the Regent — which features a glass-bottom pool, Mercedes-Benz 500S house cars and 24-hour concierge service — was partly inspired by his own getaways with friends. They jet off to places like Aspen, Colo., and Costa Rica every few months with a clear idea of what makes a perfect getaway. "What my friends and I like," he said, "is what we're putting into this hotel." The Regent will offer a package targeting men with a penthouse room, a private rooftop terrace with a hot tub and wet bar, round-the-clock butler service and a choice of a luxury rental car such as a Porsche, Bentley or Lamborghini. Dozens of other places are getting into the mancation act, too."
The term mancation better go the way of metrosexual.

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