Thursday, October 19, 2006

Studio 60 ratings crash after last week's uptick.

Entertainment: Seen some search results from people looking for info on ratings so here is the latest. Its not looking too good, I would suspect a move in the schedule is coming soon.

After recording its first week-to-week uptick in ratings last week, NBC’s highly touted drama “Studio 60 on the Sunset Strip” dipped to a series-low for last night’s episode, erasing all of the previous week’s gains and then some. The 10 p.m. show averaged a 3.1 in adults 18-49, according to Nielsen overnights, down 18 percent from last week’s 3.8. It was also down 9 percent from the show’s previous low, a 3.4 on Oct. 2. “Strip” dipped to third place in the timeslot, behind ABC’s “What About Brian,” which was up week to week from its premiere. So what’s the problem with “Strip?” Though certainly one issue, already raised by media people, is that the show is too inside Hollywood to draw non-media junkies, it may also be that the show’s quality is sliding. After an excellent pilot, the show has slumped into inertia of sorts, with a love story that doesn’t go anywhere and no overall plotline giving the show urgency. Another issue is the writing for the show-within-a-show’s comedy sketches. They’re rarely funny, and they take up too much of the program’s time. Certainly all new shows go through ups and downs creatively, and though the stories may have faltered, creator Aaron Sorkin still offers crackling dialogue. But this latest ratings downturn is certainly not good for a show that media people already tabbed the year’s most disappointing in a recent Media Life poll. Yet it’s worth noting that NBC still won the night among 18-49s, its fourth victory in five weeks, thanks to the strength of its 8-10 p.m. lineup of “Deal or No Deal” and “Heroes.”

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