Wednesday, October 04, 2006

Studio 60 ratings keep dropping.

Entertainment: Critical praise yet the audience (18-49) keeps dropping.

“Studio 60 on the Sunset Strip” has been universally praised for its smart writing, great acting and biting satire. But it’s possible that the show is a bit too inside Hollywood for most viewers. After strong initial sampling, the show has dipped a good deal over the last two outings. Last night’s third episode averaged a 3.5 adults 18-49 rating, according to Nielsen overnights, down 20 percent from last week’s 4.4 and 30 percent from a 5.0 for the Sept. 18 debut. Despite strong retention for “Heroes” after last week’s debut, NBC fell behind CBS on Monday night for the first time this season, averaging a 4.2 rating and 11 share to the latter’s 4.6/11. At 10 p.m., “Studio 60” lost 34 percent of lead-in “Heroes’” 5.3 average. It finished third in the timeslot behind CBS’s “CSI: Miami” and ABC’s “The Bachelor” premiere.

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